We Don't Just License IPs. We Build Businesses Around It.
Our work at Burando Licensing begins long before a licensing agreement is signed and continues long after. We identify the right markets, categories, partners and commercial opportunities for every property — from merchandise and retail to promotions, brand collaborations, food and beverage, digital opportunities and location-based entertainment. Every IP receives a strategy built around its unique audience, positioning and long-term potential.Â
OUR SERVICES
1
IP & BRAND MANAGEMENT
Representation, market strategy, design, category planning, partner pipeline, negotiations and account stewardship.
2
MERCHANDISE LICENSING
Licensee sourcing, deal structuring, category expansion, approvals coordination and royalty growth.
3
RETAIL WHOLESALEÂ & DISTRIBUTION
Retail channel planning, wholesale, distributor partnerships, sell-in programs, shop-in-shop and product availability.
4
LOCATION-BASED ENTERTAINMENT
Themed attractions, pop-ups, cafés, exhibitions, family entertainment and experiential formats.
5
PROMOTIONAL LICENSING
Brand collaborations, premiums, loyalty programs, QSR/FMCG campaigns and limited editions.
6
MARKETING & ACTIVATION
Launch plans, retail campaigns, events, social/influencer coordination, PR and localisation.
OUR WORKS - Pokémon @ Suntec City
SHOWCASING TRANSFORMATIVE CAMPAIGNS
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OUR WORKS - Sumikko Gurashi @ MBS
OUR WORKS - Pokémon @ Adventure Cove
DRIVEN BY INNOVATION, FUELED BY STRATEGY — WE EMPOWER IPs!
OUR PARTNERS
